Window to the world...
This 10th edition of the competition focuses on the emotional aspect of design, and how this can specifically apply to eyewear frames.
Screens, filters or windows to the world, do glasses affect the relationship between individuals and their view of their environment?
Can wearing glasses be something other than an objective sensory experience for those who wear them and those who see them?
Go beyond the visible, beyond the product, enter the world of emotions, describe the feelings that are important to you, and then design the corresponding eyewear and associated services.
President of the jury
Kansei Design General Manager at TOYOTA Motor Europe